with over 5 million downloads
Mountain View, CA – August 24, 2011 – Gameview Studios Inc. (www.gameviewstudios.com), a leading publisher of mobile social games and a division of DeNA, announced today that the AndroidTM version of its flagship game Tap Fish now supports Android’s innovative new “Live Wallpaper” functionality. The day following the release of the new feature, Tap Fish soared to the #1 spot in the “Live Wallpaper” category for free games in Android MarketTM.
TapFish is among the first games to incorporate live wallpaper into its application. The feature allows users to check in on their virtual fish tanks and engage with the game directly from their phone’s home screen without having to launch the application. Android made live wallpapers available starting with release 2.1 of the platform, enabling users to enjoy backgrounds on their homescreens that can be animated or interactive.
Tap Fish for Android Growth Continues and Narrows ARPU Gap vs iOS
According to Google, there are now over 550,000 new Android activations daily, having eclipsed iOS daily activations and giving Android a 48% market share. The ARPU gap between the two platforms has also narrowed, according to Gameview’s data. In a unique position because its Tap Fish game has reached massive scale on both platforms, Gameview has seen monetization rates on Android approaching the ARPU levels of iOS.
“Android as a platform is chock full of really innovative features for developers to integrate into their apps, and live wallpaper is a perfect example,” said Riz Virk, co-founder of Gameview Studios. “Many developers complain that Android only monetizes at a small fraction of their games on iOS, but that’s not what we see. Our Android games monetize about on par with our iOS games – in some cases up to 30% higher – and as we focus on building out cool new features like live wallpaper, we expect usage, engagement and revenues on the Android platform to continue to climb.”
In its latest update, Tap Fish added a number of features that are unique to the Android operating system including:
1. Live Wallpaper functionality
2. Social gameplay features, where users can feed each other’s fish, clean their tanks, and help friends revive dead fish
3. Daily Spin for cool rewards, and jackpot spins for premium rewards.
Some interesting stats about Tap Fish for Android include:
1. Over 5 million installs to-date
2. About 2 million monthly active users
3. High monetization rates, with ARPU’s up to 30% higher than iOS ARPUs
4. High frequency of play, with many users returning for 10—15 sessions per day
Both Tap Fish and Tap Ranch are available on all Android 2.0 and above devices and can be downloaded in the Android Market or online at https://market.android.com/developer?pub=Gameview+Studios.
The Tap Fish Live Wallpaper can be accessed by clicking the “Set Wallpaper” icon from within the game or at https://market.android.com/details?id=com.bayview.tapfish&feature=top-free.
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About Gameview Studios
Gameview Studios is a leading publisher of free-to-play games for iOS, Android and other mobile platforms. Founded in 2010, Gameview is committed to building high-quality games that are social, engaging and fun for audiences of all ages. The company was acquired in 2010 by Japanese firm DeNA, one of the world’s most successful mobile Internet companies with games and community products that reach 100 million consumers spanning mobile and PC platforms. Gameview’s titles include the Tap Fish and Tap Ranch franchises, Tap Town, Tap Mall, Tap Bistro, Tap Jurassic and Titans vs Olympians. Gameview Studios is headquartered in Mountain View, California. For more information, visit www.gameviewstudios.com.
DeNA Co., Ltd. is a world-leading online service company that operates Mobage social gaming platform, social networking services and e-commerce websites. Drawing on its extensive community base and rapidly expanding developer line-ups, Mobage currently serves over 30 million users in Japan with more than 1,000 game titles for smartphones, feature phones as well as PCs. The company generated annual sales of more than 1.3 billion U.S. dollars in fiscal year ended March 2011, and has a market cap over $7 billion. To expand the Mobage platform globally, DeNA is building a presence in the US, Europe, China and South Korea. DeNA is listed on the Tokyo stock exchange (2432). For more information, visit www.dena.jp/en.
Android and Android Market are trademarks of Google Inc.
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Media Contact: Company Contact
Matt McAllister Jim Rainey
Fluid PR Gameview Studios